When a friend suggested that I try Microsoft Bing’s new shopping site I thought I’d have a little fun.
Unless you’ve been living under a rock, you already know that the latest and greatest version of Mac OS X (AKA Snow Leopard) is due out today, August 28th. So, I thought I’d see how easy it would be to buy it on Bing Shopping.
I typed “Snow Leopard” into Bing Shopping and lo and behold—none of the search results on the first couple of pages came remotely close to the operating system update.
I don’t know how Apple’s new OS wasn’t at the top of the list. This is a total fail on the part of Bing. It’s not like no one’s heard of it. The reviews are in and, it’s been one of the top selling items on Amazon.com.
Apparently, if Apple or another Mac product reseller wants to sell via Bing they need to place an ad. The only place to find Snow Leopard is via the sponsored links (which I usually ignore).
It’s not like it’s in Microsoft’s best interest to make it easy to buy their competitor’s but if you’re going to be in the “decision engine” business, shouldn’t you be capable of showing the most timely and relevant information possible?