I used to be with it, but then they changed what “it” was. Now, what I’m with isn’t it, and what’s “it” seems weird and scary to me. | Abe (Grandpa) Simpson
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As of today, no one cares what I think anymore. At least that’s what I’m told marketers and advertisers believe.
Yesterday was my last day as a member of the coveted 18-34 male demographic. So to make the most of it I spent all day skateboarding while playing Skyrim and Battlefield 3 on my Xbox 360. I watched UFC and MTV on TV. I was so social—I tweeted, I poked, I plussed, I stumbled, I tumbled, and I pressed. I only ate super spicy Cheetos and drank nothing, but Mountain Dew.
It was so, totally, extremely, radically, awesome! Except none of it happened.
To settle in to my new demographic group today I got up before the sun rose to read the Wall Street Journal. Later, I did the New York Times crossword puzzle while my double fiber oatmeal cooled enough for me to eat it. Then, I drove to the grocery store in my Buick where I wandered aimlessly and complained about the weather, the economy, and Obama to anyone who would listen. Afterwards, I met my wife for the early bird special at Denny’s. Before bed, I resolved to finally get into this Facebook thing I’ve been hearing the young folks talk about.
I’m especially glad that that wasn’t how I spent my birthday.
The truth of the matter is that I don’t think I fit into the boxes that marketers and advertisers want me to and I’m pretty sure most of you don’t either.
Do you agree or disagree? Sound off in the comments below.